Authentically Greek and youthfully Melbourne.

YA SOUV

  • BRAND IDENTITY
  • BRAND LANGUAGE
  • ART DIRECTION

  • PACKAGING DESIGN
  • SIGNAGE & ENVIRONMENTAL DESIGN
  • WEBSITE DESIGN & DEVELOPMENT
  • SOCIAL MEDIA STRATEGY & DESIGN
  • UNIFORM DESIGN

In the deep blue sea of traditional Greek restaurants in Melbourne, Ya Souv stands out with its youthful, teal Mykonos vibes. The brand smashes elements of traditional Greek culture together with Melbourne street cred, and is an all encompassing visual explosion that’s impossible to deny.

P

is for Progressive

A VISUAL EXPLOSION

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Intuitive visual cues form the basis of all brand assets, with hints of traditional Greek patterns and letterforms creeping into every touchpoint. A creative approach to language is employed, making this brand an experience that puts smiles on the faces of the young, and young at heart.

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