The Marché
Brand Guide

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Making a splash in the breakfast category.

ULTRA BLAST

  • BRAND IDENTITY
  • BRAND LANGUAGE

  • PACKAGING DESIGN
  • CUSTOM LETTERING

Ultrablast is all about upping your smoothie game. Marché was asked to develop a strong branding and packaging solution for this breakfast innovation, turning the boring cereal category in the majors on its head. With a literal interpretation of the ‘blast’ sentiment; hand crafted lettering, image clusters of the core ingredients and impactful typography are composed tightly to create visual dynamite on shelf.

C

is for Convenience

BRIGHT & FRIENDLY

Energy and movement are key motivators in the design of the brand mark, and are characteristics that were consciously chosen to enhance the morning appeal of the product and contribute to a positive start to the customer’s day.

Visible