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Freshly baked goods, 90 miles high.

TEMPTATION BAKERIES

  • PACKAGING DESIGN
  • PATTERN DEVELOPMENT

When one thinks of in-flight food, the eye-roll emoji comes to mind… Thankfully, Temptation Bakeries asked Marché to develop an eclectic suite of packaging to serve their delicious range of real, fresh baked goods to the world’s high flyers. With a combination of pattern, illustration, photography and colour, each pack is custom designed to reflect the flavour profile within, while exceeding the expectation of Qantas and their target in-flight cuisine experience.

T

is for Travel

FRESHLY BAKED

Each product is visually distinct to assist Qantas staff with product way-finding, while key design elements are reiterated across the range to help unify all products under the one brand.

Visible