The Marché
Brand Guide

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Soup that stacks up
to the competition.

JOHN MCEWAN GOURMET FOODS

  • BRAND IDENTITY
  • BRAND LANGUAGE

  • PACKAGING DESIGN
  • STYLING & ART DIRECTION

Small-batch prepared to preserve the taste and rustic charm of a home cooked meal, the John McEwan Gourmet Foods range is bursting with flavour and brimming with ease. To allow the brand to step in to the major retailers, Marché developed a strong, robust brand and packaging design solution that commanded strong shelf presence and a high level of taste appeal in what’s typically a lacklustre, yet highly competitive category.

R

is for Ready Made

HANDMADE & AUTHENTIC

Driving the message of handmade, authentic and real home-cooked food, photography became the natural hero of the packaging solution. With the photography speaking for itself, the important virtues of the product were locked-up in bold panelling, allowing both the image and the important messages to equally shine through.

Visible