The Marché
Brand Guide

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Keeping it street,
seven days a week.

HOT STAR CHICKEN

  • BRAND LANGUAGE
  • PACKAGING FORM DEVELOPMENT

  • PACKAGING DESIGN
  • SIGNAGE & ENVIRONMENTAL DESIGN
  • UNIFORM DESIGN

O

is for Oversized

Ridiculously large chicken is their promise and Hot Star Chicken always deliver. Marché was commissioned to develop a packaging design solution that turned each customer in to a walking billboard promoting this promise, whist improving the eating experience of this otherwise ‘difficult to negotiate’ piece of chicken.

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Our scope extended out to improving the resonance of this brand in the Australian market, having been well established in Taiwan for many years. Mono-line illustrations, patterns and kitsch typographic lockups are clustered together to represent the unpretentious and endearing nature of the food offered by Hot Star Chicken and its brand values.

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ALL THE WAY FROM SHILIN

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