is for Oversized
Ridiculously large chicken is their promise and Hot Star Chicken always deliver. Marché was commissioned to develop a packaging design solution that turned each customer in to a walking billboard promoting this promise, whist improving the eating experience of this otherwise ‘difficult to negotiate’ piece of chicken.
Our scope extended out to improving the resonance of this brand in the Australian market, having been well established in Taiwan for many years. Mono-line illustrations, patterns and kitsch typographic lockups are clustered together to represent the unpretentious and endearing nature of the food offered by Hot Star Chicken and its brand values.