The Marché
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Way-finding made easy and way more fun.

HOT CHOCCY

  • BRAND IDENTITY
  • BRAND LANGUAGE
  • PACKAGING DESIGN

A chocolate-lover’s dream, just try choosing only one from this decadent and bench-top worthy range of seven flavours. Made from 100% raw organic fair trade cacao, Hot Choccy approached Marché to develop an alluring yet mischievous brand and packaging solution, effectively bringing the range into a trend-aware space that resonates with foodies.

W

is for Way-finding

COLLECTABLE, DELECTABLE

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The brand mark takes inspiration from classic serif fonts but is adapted with suggestive, cheeky twists, speaking of the nostalgia associated with hot chocolate and the guilty pleasure it brings the drinker. Bright colours and patterns are a feature of the packaging and symbolise the flavour contained within, while a bold numbering system allows the customer to effectively wayfind the range and ensure they collect the whole set.

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