Deadset
delicious design.

HOMEGROWN SAUCE CO.

  • BRAND IDENTITY
  • BRAND LANGUAGE

  • PACKAGING DESIGN
  • CUSTOM LETTERING

S

is for Small Batch

Homegrown Sauce Co. are small batch producers of Aji (pronounced ah-hi), a fiery South American salsa that ignites the palette. Hand drawn typography was a natural fit for this brand, designed to evoke feelings of nostalgia and memories of the many generations of family the recipe has been passed down through.

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MMM... SAUCY ;)

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The peppy green colour palette conjures taste appeal of the intense herb base, while mirroring the energy and punch of the heat contained within. Shout-out to the brilliant virtues of the product, that take the form of creative pictorial lock-ups, and go to great lengths to celebrate this unique offering.

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