is for Small Batch
Homegrown Sauce Co. are small batch producers of Aji (pronounced ah-hi), a fiery South American salsa that ignites the palette. Hand drawn typography was a natural fit for this brand, designed to evoke feelings of nostalgia and memories of the many generations of family the recipe has been passed down through.
The peppy green colour palette conjures taste appeal of the intense herb base, while mirroring the energy and punch of the heat contained within. Shout-out to the brilliant virtues of the product, that take the form of creative pictorial lock-ups, and go to great lengths to celebrate this unique offering.