The Marché
Brand Guide

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Altitude paired with an understated attitude.

ELEVATION TEA

  • BRANDING
  • PACKAGING DESIGN
  • WAY-FINDING

D

is for Detail

Designed to bring awareness to the importance of altitude in the cultivation of tea leaves, Elevation Tea and its classic, elegant branding and packaging solution has a powerful story of origin to tell. Not just any old tea leaves, Marché was commissioned to create a high quality presence that matched the premium nature of the product.

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A COLOUR SPECTUM

The brand mark features a delicate graphic interpretation of an Altimeter, a device which measures altitude. Its aesthetic revives an old- worldliness that has artisan appeal.

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