The Marché
Brand Guide

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A brand that’s as
tasteful as it is tasty.

CRUNCH PRESERVES

  • BRAND IDENTITY
  • PACKAGING DESIGN
  • ILLUSTRATION

Located in the Margaret River region in Western Australia, Crunch Preserves is an artisan producer of a seemingly endless selection of delicious sauces, chutneys and preserves. Operating for over 20 years, the new owners approached Marché to create a fresh identity that would stand out in a saturated category and reinvigorate their range. The packaging design solution features bold colour-blocking and energetic illustrations that are inspired by the beauty of the premium local ingredients they use in each and every product.

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is for Artisan

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FLAVOUR FLAVOUR FLAVOUR

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Effective way-finding was an important consideration for this range of over 20 products. Individual colours and illustrations were crafted for each SKU to help consumers make quick and easy purchasing decisions.

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