Located in the Margaret River region in Western Australia, Crunch Preserves is an artisan producer of a seemingly endless selection of delicious sauces, chutneys and preserves. Operating for over 20 years, the new owners approached Marché to create a fresh identity that would stand out in a saturated category and reinvigorate their range. The packaging design solution features bold colour-blocking and energetic illustrations that are inspired by the beauty of the premium local ingredients they use in each and every product.
is for Artisan
FLAVOUR FLAVOUR FLAVOUR
Effective way-finding was an important consideration for this range of over 20 products. Individual colours and illustrations were crafted for each SKU to help consumers make quick and easy purchasing decisions.
