The Marché
Brand Guide

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A practical solution with an unexpected twist.

COLD BREW

  • BRAND IDENTITY
  • PACKAGING DESIGN
  • PRINT COLLATERAL

B

is for Bottled

When Melbourne-based specialty coffee roaster Veneziano approached Marché to develop a brand identity and packaging solution for their first foray into bottled coffee, blending coffee industry design trends, with a beer aesthetic, was a natural progression.

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COFFEE!
COFFEE!
COFFEE!

Mono-line iconography paired with retro-inspired typography helps to effectively communicate the many and varied virtues of this innovative product. Way finding is achieved subtly through individual signature colours for each SKU, allowing easy and natural extension of the range.

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